Even though Rayan Asset Management has produced a number of clients for Russell Investments in the Middle East, both companies believe that 2011 will be their best year ever. Partially because many more investors are aware of Russell Investment’s impressive track record, their continued partnership will help Russell Investments to secure even more business. Neither of these companies have divulged their strategies, but from the outside looking in having a company that is based in Dubai obviously helps immensely. For investment firms that are looking for a way to expand into foreign countries and territories, forming an alliance with an especially influential local company is highly recommended. Instead of following in the footsteps of their competitors, Russell Investments took a different approach. By partnering with Rayan Asset Management early on, Russell Investments has been able to get in contact with more clients than they would have if they attempted to expand into the Middle East on their own.

Though perseverance and adaptation, Russell Investments has gained clients in an area of the world where none of their competitors have been able to succeed. With the benefit of having a loyal customer base, Russell Investments knows that it will not be long before they are able to expand into more areas in the Middle East. Now that Russell Investments and Farid Bedjaoui of Rayan Asset Management have laid out the terms of their newly renewed contract, they can refocus their efforts on finding new clients and developing financial products that will help them to expand their portfolios.